Searchie Spotlight: Why Play Matters In Course & Membership Creation: Fun & Effective Lessons From Casey Patch
When it comes to creating engaging and impactful courses and membership programs, incorporating play can make all the difference. And it’s especially true when your audience is composed of ambitious little ones… In today’s spotlight, we explore the insights and strategies of Casey Patch, founder of Little Lifelong Learners.
From Primary school teacher, to mum, to entrepreneur–Casey's ongoing dedication to helping parents prioritize play in their daily lives with their children has not only made a positive impact on her own family and others but also holds valuable lessons for course creators and membership site owners.
Let’s jump into the interview as she chats with Searchie’s Customer Success Lead, Paulina, and discover the power of play and how it can enhance the learning experience for your audience.
During this interview, we cover:
- The importance of play in course and membership creation
- Repurposing content to engage and motivate members while reducing overwhelm
- Strategies to meet the demands of busy parents and make play accessible
- And a whole lot more!
Name: Casey Patch
Business: Little Lifelong Learners
Niche: Casey Patch helps parents prioritize play in their daily lives with their children, which not only makes a positive impact on families, but offers valuable lessons for course creators and membership site owners, showing how the power of play can also enhance the learning experience of your audiences.
Let’s Dive In With Casey Patch!
The Searchie Advantage: Streamlining Content Delivery
Paulina at Searchie: Why did you choose Searchie to host your Membership site?
Casey: I was originally on WordPress and I went with that because I was so scared of investing initially any amount of money.
I didn't know whether the Membership would be well received. I didn't know if we'd sign anyone up. So I thought, how am I gonna do this for free to test the waters?
And anyone that's thinking of doing that, I would say just jump in and spend the money first, because it is not fun having to move platforms further down the track.
But I'd started on WordPress, it was clunky, it was messy, it was really hard to organize the content and I'm such a fan of Stu and doing The Membership Experience, it was hosted on Searchie around the same time that I'd started my Membership and it was such a wonderful user experience.
So I'd gotten to use it on that side of the fence and I thought, I think this is going to be a really good fit for my Membership as well.
So we took the plunge, we set it all up, we got a couple of our members to test it for us and give us feedback to see what they thought, and they all loved it. So then we moved everyone else over and they all loved it as well.
It was the best decision moving over to Searchie, it's so easy to use. I feel like a lot of the other platforms that are out there are clunky and you have to have so much tech knowledge to get things going, but Searchie was just so easy and fast.
Even now if I post a live workshop, I'll put the replay into a Searchie Hub and it will take me like 30 minutes to get a Hub set up for them, put all the PDFs in there, put a workshop replay in there, have an upsell to the Membership there.
Like it's so easy to just get that going without having to set up this whole website or other area to host those sorts of resources.
Paulina at Searchie: I wanted to wrap up this interview with a question about play… How have you prioritized play in your life, with your business model and the content that you deliver to your audience?
Casey: Being able to experiment is the beauty of having your own business.
I think I had my first business when I was 19 years old. So I've always been an entrepreneur and I've always been playing with things I would say.
Otherwise you would just go and work for someone else and have them tell you what to do.
The wonderful thing about being a business owner, you can be creative in a way that feels good to you and you're not stuck with doing things a certain way.
You can experiment and find things that bring you joy and be able to tweak what you're doing constantly to make sure that your business still feels fun and enjoyable and that it doesn't feel like a drag.
That's the wonderful thing about memberships especially, is that it's not just one way of doing things. You can tweak things and add new things all the time while listening to what your members are saying and you can make it work better and be enjoyable for you as well.
Paulina at Searchie: Do you have any tips or tricks for anyone who you know may be a little bit scared to experiment or play?
Casey: I I think you just have to get it going like Stu says, because at the end of the day, no decision that you make is permanent. Like you can try something, if it doesn't work, it's fine, you can just try something else.
I think a lot of the time we get stuck thinking if I make this decision and it doesn't work out that it's done. But we are in charge of our businesses so we can tweak them at any stage if things aren't working out.
So there's really nothing to lose and everything to gain at the end of the day.
Paulina at Searchie: I love that. Casey, thank you again so much. I think that so much of your message resonates with a lot of our community members, so I can't wait to share your story with the community. Thank you again for joining us today.
Casey: Thank you so much for having me.
By incorporating Casey Patch's insights and lessons into your own course or membership program, you can harness the power of play to create engaging and transformative learning experiences for your audience. Prioritize play, foster community, and embrace an entrepreneurial spirit to take your offerings to the next level.
Thanks for reading!
Want to learn more about Casey’s business? Head over to her website here.
We’ll catch you in the next blog.
But wait, are you a Searchie superstar? Do YOU want to be featured in the Spotlight, just like Casey? Fill out this short form, and let us know.
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